Every user at every stage is valuable-and you have to make sure you’re creating paid media content that speaks to each audience type. Outline a TOFU/MOFU/BOFU Strategyĭesigning strategies that cater to all three stages of the buyer journey ensures that you’re maximizing your brand’s reach. Having clearly defined goals in mind will help you focus on your brand’s key priorities. Not only did they become the first contestant ever from Saskatchewan to appear on the show, but Chelazon also makes it a point to consistently incorporate indigeneity in their drag aesthetic!Īre you aiming to increase web traffic or grow your social media presence? Figure out why you’re leveraging paid media in the first place and build your strategy from there. Even Vogue has recognized his incredible traditional ribbon work! Chelazon Leroux | gaining popularity as an Indigenous TikTok creator, Chelazon Leroux went on to steal the scene on the third season of Canada’s Drag Race. Making waves as both an activist and a designer, there’s always something on Geronimo Louie’s TikTok platform that will pique your interest. Geronimo Louie | you’re keen on learning more about Indigenous culture, then allow Geronimo to walk you through it all! He identifies as a “two-spirit,” which means someone who possesses both male and female spirits-and therefore identifies with both genders. Whether she’s talking about her culture’s history or fangirling over TV shows just like us, Eunice’s audiences can’t get enough of just how relatable she is. We’re certain that her candid personality will instantly capture your heart. You’ll love how her mom is also featured in many of her videos-creating twice the fun!Įunice | loves her culture, anime, and photography! She’s an Inuk throat singer who’s keeping her Inuit culture alive by sharing songs, skits, and important facts that keep bringing in double taps. Shina Nova | over 4.1 million followers, Shina Nova is one of the most recognizable Indigenous TikTok creators on the platform. Take a look at these 20 Indigenous TikTok creators who are uplifting their culture with viral videos that speak volumes and spark change. When it comes to bringing attention to the history of Indigenous culture, it’s the TikTok Indigenous creators who are taking the lead with their valuable and educational content. This is to honour the victims and survivors of residential schools and to raise awareness about their tragic stories. That’s why on September 30 each year, Canadians observe National Day for Truth and Reconciliation or Orange Shirt Day. 1.In order to move toward a better future, we have to learn from the past. So, with many new influencers coming to the forefront of social media, we thought we’d talk you through who we think are smashing it right now. The house is filled with beauty stations and a makeup pantry - we’re so jealous! Not only that, but Rihanna has just opened Fenty Beauty’s very first TikTok house, moving in five lucky creators. Although there is no cash prize, the KG Island (named after its founder, Kieran Gray) has gained thousands of views, supplying hours of entertainment. Users of the app are currently obsessing over a group of teens who have taken it upon themselves to create their very own version of the hottest show on tele… Yes, really. With Love Island on the backburner for the foreseeable, TikTok have (unofficially) stood in and filled the Spanish-villa shaped hole in our lives. Full of creativity, is there any wonder that the app has done so well? From dance trends, cooking videos, fashion content and comedic sketches, there really are no limits. Much less serious than other social media apps on the market, TikTok was made for fun. Whether people were spending hours scrolling through hilarious videos to keep themselves amused or they were getting involved in the latest TikTok trend, most of the UK (and the rest of the world) were invested in this oh-so entertaining app.Īlthough favoured by under-25s, the video-sharing app was and still is, being thoroughly enjoyed by everyone. Parents, teens and children alike were all sat at home under the firm instructions of Boris Johnson, so of course, they needed to fill their time with something. What started as an app for influencers, soon turned into an app for escapism. Social media is known for keeping people busy and entertained, but TikTok took that to a whole new level during the recent global pandemic and the lockdown that we have all endured. Unless you’ve been living under a rock for the last four or five months, then – actually scrap that, we’ve pretty much all been living under a rock!
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